At Hennekam Wine Consultancy, we have over 12 years' experience in the wine industry. Priscilla's wine studies include all aspects, from viticulture and wine production to wine business and wine marketing; she has worked in 3 countries and travelled through over 40 wine regions around the world, and has a network of contacts spanning the globe.
Beyond her wine background, Priscilla has over 20 years of sales experience. When she was 14 and saw someone sell their puppy for money, she immediately set her dog to work and began selling her own. Since then, she has sold mobile phone minutes, perfume, swimwear, and more.
Recently Priscilla began to realise the critical role that innovation and change will play in the future of the wine industry, and began to immerse herself in understanding it. She is now a Key Opinion Leader in the wine innovation industry and currently works with various projects around the world. She has been involved in researching and implementing new technologies for a winery in Brazil and has spoken on Tech in the Wine Industry for the CSIRO.
Combined with our strong passion for incorporating technology and out-of-the-box ideas in the wine industry, we believe Hennekam Wine Consultancy is uniquely positioned to help educate the wine industry on how to integrate technology and innovation to strengthen their future business.
The wine industry is struggling. Global wine sales are in decline, while competition is fierce, and even mother nature seems to be against producers, with more frequent extreme weather events and a changing climate. Additionally, inflation is making EVERYTHING more expensive and causing consumers to tighten their wallets.
Older drinkers are dying and young generations aren’t drinking wine – easy, we need more customers, we need to engage the young generation. Right? Maybe not… The problem is not the number of customers, but rather, I believe, it is the mindset of the wine industry at large. This is the root cause, and if we can change the way that most people in the wine industry think and behave, then the “number of consumers” problem will solve itself. That's why we need to rethink our strategies.
Technology and innovative businesses have a lot of the solutions that the wine industry needs, however many of these lie too far outside of the box for the traditionally conservative wine industry. Beyond that, installing new technologies typically requires significant initial investments and comes with uncertainties that technology companies have struggled to explain in a way that engages the wine industry.
By necessity, the innovation and the wine world are very different. The tech industry is fast paced, and cut-throat, while the wine world is slower and more romantic. The first part of the problem is helping each to understand the other.
We are building a bridge between innovative businesses ideas and the wine world. Helping these businesses to understand the wine industry and helping the wine world to understand how new innovations can benefit them.
Hennekam Wine Consultancy is one of the only wine consultancies with expertise in communication & innovation in the wine industry. We develop systems, education and training programs, utilizing our people skills and understanding of behavioural psychology to increase brand awareness, engage customers and generate sales.
We are committed to lifelong learning, and constantly experiment to learn what is the best approach. We embody emotional intelligence, empathy, adaptability, flexibility and change.
Our mission is to prepare the wine industry for the change and innovation that is coming, and we cannot do that unless we change and innovate.
We work closely with our clients to understand their goals and challenges and develop solutions that address their specific needs. Our approach is collaborative, transparent, system-based and results driven.
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