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The world around wine is changing faster than the industry itself.

Wine Innovation & Transformation.

What kind of wine industry do we want to build next?

 Technology is changing intelligence. 


AI is changing discovery and decision-making. 


Consumers are changing.


Business models are changing. 


And many of the assumptions that shaped the wine industry for decades are beginning to break.   

 



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Work with me

 

Speaking, workshops and strategic conversations exploring AI, changing consumers, new business models and the forces reshaping wine.

  • Keynotes
  • Conference presentations
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  • Workshops
  • Panels and moderated conversations 

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Vino Visionaries Podcast

How do you inspire positive CHANGE in the WINE INDUSTRY?

 I DO believe we can give our best for the world and our 100% to do everything we can do for the future of wine. That’s my MISSION and I welcome everyone to join me. I believe that together we can do this!  Here you are finding out what we are doing at Vino Visionaries. Together, while we may not be perfect, we will all give OUR 100% to help this industry to thrive. 

[Tim Hanni MW] "You need to disrupt the thinking of the collective"

 Tim Hanni challenges the traditional notion of "perfect" wine and food pairings, asking us to consider their origins. Is this concept truly rooted in history, or is it a modern invention? According to Tim, many ideas around food and wine pairing are based on misconceptions and metaphors, he is calling "bullsh*t" and says it's detrimental to businesses.  What if a customer wants to enjoy Malbec with sushi or Sauvignon Blanc with steak? Are they wrong, or is it the wine professionals who need to rethink their stance? It's time to question these "long-held" beliefs.  Let's unlearn outdated concepts and embrace a fresh perspective. If we want to encourage more customers to enjoy wine, we need to stop telling them they're wrong. What do you think? 

[Robert Joseph] Are we thinking about wine the wrong way?

  This episode is for anyone who wants to open their eyes and gain new perspectives. My favourite quote from the episode?  “How do we buy shoes? We find the ones we like, we try them on, and we find the ones we like and we buy them. Nobody says you have to go to the Shoe Education Trust and learn about leather and learn about how they make shoes, how they make soles. Why can’t we treat wine the way we treat clothes?”  Let me know what you took from this episode in the comments, and don’t forget to subscribe so our content will reach you first.
 

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Rethinking the Wine Industry

Adelaide, South Australia, Australia

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