About Hennekam Wine Consultancy
What We Believe
At Hennekam Wine Consultancy, we believe that every challenge is an opportunity to innovate, grow, and inspire change. True progress comes from looking beyond the familiar, embracing new ideas, and acting decisively. Our journey is fueled by continuous learning, collaboration, and a relentless pursuit of knowledge.
We believe that many of the wine industry’s struggles stem from outdated cultural and educational mindsets that limit creativity and stifle growth. Breaking free from these constraints is essential to fostering a more innovative and inclusive industry. Similarly, we see immense potential in the technology sector to transform the wine industry—but only if communication barriers are addressed, and meaningful connections are made.
Since February of this year, our community, Rethinking the Wine Industry, has demonstrated the power of collaboration. Our TED-style newsletter reaches nearly 10,000 subscribers, sharing fresh ideas and solutions. Our closed WhatsApp group, with almost 700 members from 65 countries, sparks critical discussions, while our Vino Visionaries podcast amplifies forward-thinking voices in the industry. On LinkedIn, we’ve cultivated a thriving forum for thought leadership, challenging the status quo and inspiring action.
We believe in building bridges—between industries, ideas, and people. By fostering collaboration and aligning communication, we aim to empower the wine and tech sectors to thrive together. Innovation, inclusivity, and community are the cornerstones of our mission to create a future where wine feels accessible, exciting, and connected to the world’s evolving landscape.
Our mission is to champion collaboration, critical thinking, and bold innovation – challenging the status quo to unlock the wine industry’s full potential.
The Problem We Aim to Address
At Hennekam Wine Consultancy, we aim to address challenges by fostering collaboration, driving innovation, and improving communication across industries. For the wine sector, this means helping businesses embrace change, engage consumers more effectively, and unlock growth opportunities. For tech companies, we bridge the gap by aligning their solutions with the wine industry’ unique needs and aspirations. By tackling these issues, we are building a more dynamic, forward-thinking landscape where innovation and collaboration lead to thriving businesses, engaged customers, and meaningful progress.
Key Issues in the Wine Industry:
Resistance to Change: Many industry professionals hesitate to embrace new ideas and technologies, leading to missed growth opportunities and a stagnation that hampers progress.
Consumer Engagement: As consumer expectations shift, there’s a need for more personalized and meaningful experiences to deepen connections and foster loyalty within the wine community.
Communication Barriers: Complex technological solutions often fail to resonate with the wine industry due to overly technical or misaligned messaging.
Lack of Industry Insight: Without a deep understanding of the wine sector’s culture and values, tech companies struggle to build trust and relevance.
Missed Opportunities for Integration: Potentially transformative technologies are overlooked due to poor positioning and a failure to address industry pain points.
Transforming Wine: Building Community, Innovation, and Personal Brand Excellence.
At Hennekam Wine Consultancy, we believe that a connected, collaborative wine community is essential for innovation and lasting progress. By fostering open communication and engagement, we are reshaping the industry’s status quo and creating a space where knowledge flows freely, new ideas are welcomed, and challenges are tackled together.
Our international projects are at the heart of this mission, bringing bold, forward-thinking solutions to the global stage.
Our Expertise:
Customer-Centric Wine Communication
We are experts in transforming the wine industry from a product-centered focus to one that truly engages customers. By shifting the narrative, we help you create lasting connections that matter to your audience.
Empowering Tech Companies to Succeed
For tech companies aiming to expand into the wine sector, we offer tailored communication strategies that enhance your brand’s message, make your solutions more relatable, and ultimately increase sales. By aligning your tech with the values and needs of your target audience, we help you build trust and loyalty.
Building Community to Drive Success
In today’s market, community-building is a vital skill for growth and influence. We guide you in cultivating a supportive, engaged community around your brand, creating a network that values collaboration and loyalty, ultimately enhancing your reach and impact.
Building Your Personal Brand
Our approach extends to supporting individual wine professionals in building and refining their personal brands. We help you craft a distinct, impact presence that resonates with your audience and showcases your unique expertise. This focus on personal branding enables professionals to make meaningful connections and stand out in an evolving industry.
Ready to make a change? Book an appointment with us today.
